Radio Ads NNSW Jan 2015
by Step for Teachers
Tricks to Addict Young People
Plan on Peer Pressure
Life Is Better Smoke Free
Radio Ad Contest
recent successes with declining smoking rates amongst youth, almost
100,000 people in our province continue to smoke. Every
10 minutes, two Canadian teenagers start smoking cigarettes; one of them
will lose their life because of it.
Tobacco companies don’t tell us that tobacco is addictive and
deadly. That is where we need
students to tell the deadly truth. We’re
looking for 30-second radio ads aimed at preventing tobacco use by
Newfoundland youth. The ads
should be related to the theme, “Life Is Even Better Smoke Free!”.
December, we will choose five ads to represent the western region of
NLESD. The students involved
with the 5 winning ads shall receive Certificates of Appreciation.
Each of these ads will have a chance to have their message
broadcast on CBC Radio, CFCB Radio, Rogers Cable TV, and possibly other
media outlets around the province. The
five winning classes shall receive:
cash prize from the Alliance for the Control of Tobacco to go to the
school of the sponsoring teacher (to help promote healthy living in
swimming pool, skating, or bowling party (depending on location).
Step by Step Lesson Plan can guide interested classes in this project
which provides an excellent opportunity to involve students in a
critical literacy activity, one in which they actually take an action
that may lead to social change.
The work for this contest will certainly cross all three strands of
the English Language Arts Curriculum: speaking and listening, reading and
viewing, writing and other ways of representing activities.
Having some of the projects aired on school PA systems, CBC Radio,
CFCB Radio, and Rogers
Cable TV lends to the authenticity of the project.
ensure that the Smoke Free message gets out to students in each and every
school, we hope that the school principal can
ask for at least one teacher in the school to have a class, healthy
school team, or club participate in this contest.
This could be a great fit for classes in Language Arts, Health, or
Drama and a great way to convey the Smoke Free message.
Thanks for your help with this.